A Comprehensive Guide To E-Commerce Store

What is E-Commerce Store?

What is an e-commerce store? Its just like a retail store as in Walmart or Target or Meijers but its a store on the internet. With employees and staff and even a shopping cart. Some people also call them internet stores.

As creating online stores became easier and cheaper, a lot of amateurs started doing it and saturated the market with low quality, unfocused drop ship stores with high prices. This is the number one recipe for failure.

How to Avoid Failure ?

How can you avoid it? It’s not simple, but let’s start with few basic steps. First, invest a little money and effort in your web store – get a professional design, not a free template. Don’t use free open source shopping cart, they don’t look good. If you can’t afford to get a custom built web store for you, at least buy some quality pre-made software that will look elegant and will serve your needs.

Who would’ve thought that we’d be able to do business transactions via the World Wide Web? Today, we see the web as the online counterpart of deals and exchanges in the ‘offline’ world. People can now even earn income online off various platforms like blogs and auction sites, among others.

How Can You earn From E-Commerce Store ?

If you want to earn something while being online, why not put up your own little e-commerce store? Like many successful businesses, you don’t have to start big. As long as you have the motivation and the enthusiasm, you can have put up your own web-based store and start earning money.

Here are tips you can follow if you’re planning on having your own online shop:

 

Tips to Create an Effective E-Commerce Store

User Friendly

To start with it is important to make the online store user friendly and customisable for buyers to enjoy their shopping experience and feel willing to come back again.

The site must be designed effectively to have all the tabs and controls placed neatly and in a coherent fashion to make a user friendly design. For instance, if your site has many product categories to offer, there must be a way to sort out the listings with several options like bestselling, pocket-friendly, most popular etc. This will help the buyer sort the information quickly.

Easy Access

Being accessible is one of the most vital considerations for any consumer- focused business. Hence, contact details must be clearly viewable on all pages of your website.

Exquisite Details of Products

Adequately detailed product descriptions and good quality images of the product with correct specifications and options of zooming out and choice of colours, makes it more believable and comprehensive. In addition, price tags and ‘ad to cart’ buttons must be visibly bold and placed on the same area on each page as a measure of easy access.

Affordable Good Shipping

It is important to offer assorted shipping options to your customer to give a choice of ordering from the source they are familiar with; not to mention delivery options and specific conditions should be clearly stated.

Small Measures

Moreover, small measures like taking confirmation of the order and sending an e-mail confirmation along with displaying security badges would not only convince the customers that they are buying from a trusted source; but would also establish your site as a reliable shopping website

 

Free Live Chat to Your E-Commerce Store (Optional)

In order to successfully grow your e-commerce store and eliminate competition by providing the absolute best experience for your customers, you must do things to create added value for them. One way to do this is to provide them with ways to easily engage with you and your products

When you choose the niche and do all the work above, think how your store can be different if not better than the competition. Try to be the king in your small niche and this will bring you sweet profits for years to come.

 

What are the pros and cons of a E-commerce store?

PROS

  • Mostly online store known for selling items at much lower prices than other retailers, which simply means that buying a product here, over a more locally owned store, can save you more money.
  • You have multiple options for payment: Cash, credit card, cheque in some areas, and debit
  • You get the opportunity to see and feel the product before you buy it, so for things like clothing and shoes etc where comfort and sizing are involved it is important to be able to try things on
  • The vast majority of online stores offer prices that are much lower than what you will find at a physical store.
  • In today’s world, people want what they want when they want it. Waiting until 9AM when the store opens isn’t always desirable or convenient. If, on the other hand, your customers are cruising the Internet late at night and something in your eCommerce store catches their eye, they can click a button and buy it—all while you’re sleeping on the job.
  • Shopping online is convenient. You don’t need to get dressed and drive to your favorite store. You can easily visit their website, find the product you want and buy it without getting out of your pyjamas.
  • Shopping online gives you privacy because you won’t have people looking at you while you shop. Not only that, but the receipts are usually made so that no one will know what you bought.

CONS

Competition

Anyone who wants to open a business should examine the competition before jumping into the process. With an online business, the amount of instant competition is much greater than with a retail storefront. When you want to open a retail storefront, you can easily survey an area and determine what other stores are selling the products you want to offer or choose to open in a location where those stores do no exist.

Online, there are usually multiple businesses selling the product you offer and many of them are already established, making it difficult for a new start-up to break in and find success. If what you are offering is not unique, then a retail storefront will be more successful at trying to earn new customers than trying to break into an already saturated online market.

Shipping Charges

You’ll get that product alright but you might end up paying more for the shipping than the product is worth. And what happens in events like these? You end up not enjoying your product as much for that pricking conscience for the shipping cost remains.

Today there are branded products with fixed prices and almost no bargains.

Marketing

Once you open up a retail store, your options for attracting new customers are limited. You are confined to the retail space that you chose and changing logos, signs, shelving and the overall marketing strategy can be expensive. When you work online, changing signs and logos takes mere minutes and you can quickly and easily change the products that you sell and the way you present them on your website.

Credit Security

Alright, so it is though not a con focussed only on online shopping but for online shopping a major con is often misuse of credit card details and years of spending time, money and energy tracing with the cyber crime cell what exactly happened. Need to remain safer? Stay away from online shopping… It causes something I’d call virtual pickpocketing. Also, God forbid your internet go slow, you might end up paying twice. If its alright with you. Who minds?

If you’re buying a clothing item, you don’t have the ability to feel the material, try it on, and see how it’s made. Unless you know your measurements and are familiar with the brand of clothing offered, this could end up being a bad experience.

 

Final Verdict

Although, there are still many more practices that can be followed in setting up a suitable online store; implementing the aforementioned steps can definitely go a long way in enhancing your business value over a period of time and also bring about a concrete change in consolidating and enhancing your customer base.